Black Friday means something different at my house and in our business. We opt out. No online selling or buying. No standing in line to fight strangers for commercial goods we’ve already lived without our entire lives. So We Opt Out of Black Friday Sales For the past four years, all we’ve done on the […]
Our Counter Culture Black Friday Sales Pitch Read More »
Relationship Goals We all see images and videos on social media of fit couples like Ryan and Julia di Pompeo with the hashtag relationship goals. We see Stan Efferding post images of his wife spotting him on bench press in their garage gym. Tim Geurts and Chantal Lekkerkerker continue to train and compete together. As strongwoman
Relationship Goals Read More »
Rowing with purpose is vital if you’re going to do more than drift with the current. It’s tempting to simply follow the current but that current might take you somewhere you don’t want, or need to be. We recently added a new correspondent, a young freelancer, to our team. Along with the pride that she would
Rowing With Purpose Read More »
Growth. Without growth and change, life can’t continue. That applies to people and it applies to brands. What’s important to remember is that change can happen both in a positive and a negative direction. Last fall, we made some changes to how we do business that turned out to be negative— straying from our core
Armlifting began to catch my attention early in 2018 as I began looking for non-traditional sports that home gym athletes could pursue. I was already interested in grip strength as part of my discovery of physical culture so when I began to hear about a new sport, sponsored by IronMind Enterprises, that you could pursue
Armlifting USA Presents Your Next Favorite Strength Sport Read More »
You have a Muay Thai background, Muay Thai is really big in the Netherlands, I still remember watching Peter Aerts dominating in K1. And of course, we can’t forget Bas Rutten! How did you get into it? I followed the sport since early 1995 I believe when Peter Aerts and Ernesto Hoost ruled the K1.
Obstacle Course Racer Tim Geurts Read More »
There is a growing wave of men in their forties who are unwilling to accept that their best years are behind them. Contrary to the dadbod stereotype, men like of Durable Dad are pushing to have their best life experiences well decades after entering the workforce and starting families. Durable Dad is an upcoming educational
Meet David Albers The Durable Dad Read More »
BarnFit Gym is the passion project of Dillon Giesler a former high school athlete who is passionate about helping young people succeed. Funded out of pocket and built with sweat equity, BarnFit Gym is Dillon’s way of helping the youth in his small home town of Huntingburg, IN achieve their goals. What’s your background including
Get BarnFit with Dillon Giesler Read More »
Rocco Walsh is chasing a strength sports trifecta. He wants to compete at the highest levels possible in powerlifting, strongman and Highland Games! He’s not alone. Unlike the purists of the past, or maybe MORE like the athletes of the Physical Culture era, todays strength athletes are hungry to test themselves in any way it’s
Rocco Walsh: Powerlifting, Highland Games and Strongman. Why Not? Read More »
When you think of the Scottish Highland Games, traditionally you picture a large man in a kilt, strolling along carrying a telephone pole. Not a 5’5″ former female swimmer. Well, Heidi King is here to take over and she doesn’t care what you think a Games athlete should look like. She’s too busy smashing PRs
Heidi King: Throwing Is In Her Blood Read More »
